Carl Jung's greatest contribution to the field of psychology was the theory of the collective unconscious.
In his theory, Jung presented the idea of a "collective unconscious" that lies beneath our personal unconscious. This collective unconscious is an inherited or primal part of our human psyche that has existed since time began. It is manifested in what are called "archetypes," which supposedly motivate how we behave and make decisions.
Archetypes are essentially cross-cultural, inherited tendencies or forms of thought; they can be found in movies, music, literature, and art. Archetypes include male/female (anima/animus), villain/hero, mother/father, and friend/enemy variations. In the occult/metaphysical realm, archetypes are also called Spirit Guides.
Carl Jung proposed that the human psyche is a self-regulating system, one that seeks to reconcile the conscious and the collective unconscious. This process of individuation is manifested in a personal "pilgrimage" and can be useful in helping patients discover their unique archetypal energies. Essentially, Jung focused on helping people identify the primary motivators in their lives. To this end, he focused on seven main archetypes:
The hero—we experience the pilgrimage through his eyes.
The mentor—the hero's helper.
The threshold guardian—guards the secrets of the Special World and tests the hero.
The herald—issues the call to adventure and announces challenges.
The shapeshifter—hides others' motives and loyalties, misleads the hero.
The shadow—often disguises evil and/or darkest desires.
The trickster—focuses on disrupting the status quo through humor or ridicule.
In a counseling setting, Jungian analytical psychology can be a positive force to help patients develop a balanced relationship with their unconscious:
1) Play therapy, through patient-directed drawing exercises, helps sex abuse victims (especially children) process emotions that cannot be adequately expressed in words. Spontaneous drawings aid in reconciling good and evil influences and inspire strength to transcend the evil.
2) Dream therapy helps patients interpret dreams and the symbols in them in order to heal from depression, anxiety, grief, self-esteem issues, and so on.
In terms of multiculturalism or culturally competent counseling, Jung's theory of the collective unconscious can help patients explore the roots of racism. For his part, Jung proposed that the collective unconscious is race-blind. He postulated that variants of racial unconsciousness did not exist and that there is only one (universal) racial unconscious. He also claimed that racial differentiation is learned and then adopted by the collective (conscious) psyche. For more, please refer to the link I provided.
http://journalpsyche.org/tag/jung-and-collective-unconscious/
https://archive.org/stream/TheCollectiveUnconsciousAndItsArchetypes_100/ArchetypesAlongJung_djvu.txt
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