A number of rhetorical devices are used in John F. Kennedy’s 1961 inaugural speech, making it one of the most memorable speeches in American history. Kennedy creates a speech that calms a nation in the middle of the Cold War but also stirs them to take peaceful and powerful action.
He alludes to the country’s beginnings when he urges all Americans ("heirs of that first revolution") to remember those values that America was founded on, while at the same time showing his understanding of the difficult times they are living in at the present moment.
The torch has been passed to a new generation of Americans—born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage.
The metaphor of the torch connects the past to the present, burning since the founding of our country and continuing to shine as a beacon to all, even during difficult times. There is a proud tone in that parallel structure of “born in this century, tempered by war…,” showing the strength and endurance of this toughened and yet not bitter generation.
Kennedy uses parallel structure again to develop this patriotic theme, shifting to show that despite the difficulties we have gone through, our commitment to liberty is just as strong as it was in the past.
Let every nation know, whether it wishes us well or ill, that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty.
The parallel structure of “pay any price, bear any burden…” creates a sense of the enormity of this commitment, and yet, it’s a price we are willing to pay as Americans.
Kennedy is aware that his audience extends beyond the borders of the United States to the entire world. He directly addresses other countries, broadening his audience, speaking to people around the world. Kennedy uses anaphora heavily here, repeating “To those…” at the beginning of every line to name and unite all of those allies who share in our values of freedom and liberty.
To those old allies whose cultural and spiritual origins we share…
To those new states whom we welcome to the ranks of the free…
To those peoples in the huts and villages of half the globe…
To our sister republics south of our border…
To that world assembly of sovereign states, the United Nations…
And in a powerful twist, he addresses not only our allies, but also our enemies:
Finally, to those nations who would make themselves our adversary…
Kennedy uses this anaphora in order to create a rhythmic momentum that brings more and more people in to his message, tying us all together, even those who most oppose us.
The speech then shifts to address these adversaries directly, acknowledging the situation of the Cold War at the time, consisting of two sides racing to create deadlier and deadlier weapons, a race doomed to fail. He wants to fix the relationship between the two, calling on each side to begin anew. Again, he relies on anaphora, repeating “let both sides.”
Let both sides explore what problems unite us…
Let both sides, for the first time, formulate serious and precise proposals…
Let both sides seek to invoke the wonders of science instead of its terrors…
Let both sides unite to heed in all corners of the earth the command of Isaiah…
There is no call to war. It is a call to peace. He is holding out his hand, offering it to the adversary, imploring the other side to join him, and together they can change the past and begin anew.
Kennedy uses the pronoun “I” only four times in this speech. He uses “I” early in the speech and then does not use it again until near the end, when he piles up repetitions of "I," using it three times in a row in order to emphasize his personal responsibility in taking up this challenge.
I do not shrink from this responsibility—I welcome it. I do not believe that any of us would exchange places with any other people.
The powerful repetition suddenly introduces Kennedy’s own personal convictions, not just as a “we,” but as an “I.” And once he has made that personal commitment to us, to our allies, and to our adversaries, he then asks us each to do the same—make our own personal commitment to our country and to our world. He directly addresses his countrymen, “my fellow citizens,” using apostrophe,
In your hands, my fellow citizens, more than mine, will rest the final success or failure of our course.
He calls on Americans to take responsibility for making these goals become reality. And in the final, most famous lines of the speech, he uses chiasmus, a device in which elements are repeated, but in reverse, in order to make the power of his call even more forceful:
Ask not what your country can do for you—ask what you can do for your country.
Kennedy’s call trumpets loud and clear, rousing generations to heed this call to sacrifice and to serve. The call sounds across the decades to us today every time we read these words.
When analyzing a public speech or address, one must look for the theme of the message and the use of rhetoric.
In JFK's message, it seems his theme is one of inclusivity, as well as, remembering our past, not to rest on our laurels but recalling who we are, where we are from, and vowing to rise above to be better. Towards the middle of his speech, he addresses not only national inclusivity but a global inclusivity that America must uphold as an ideal due to their free nature. He states, "To those people in the huts and villages of half the globe struggling to break the bonds of mass misery, we pledge our best efforts to help them help themselves, for whatever period is required--not because the communists may be doing it, not because we seek their votes, but because it is right. If a free society cannot help the many who are poor, it cannot save the few who are rich." He harkens the that we are "heirs of the first revolution" bring the audience to recall the nation's beginnings and values, and then calling attention to our desire to stand by our beginnings and forge our future through "that we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty."
JFK also utilizes Aristotle's forms of rhetoric in his message: ethos, pathos, and logos. JFK is a well spoken man, who understands the need to build a message in such a way that speaks to his credibility, sparks a passion in his audience, and builds confidence in logical reason. He paints a picture of his credibility by painting himself just the same as the American population who is listening to his speech. He is one of them, and because he is one of them, he creates a reciprocal conclusion where he speaks not only to them, but unto himself. "Finally, whether you are citizens of America or citizens of the world, ask of us here the same high standards of strength and sacrifice which we ask of you." He also uses repetition to build pathos among the listeners. This repetitive use of "let both sides unite" is supposed to dwell within the listener and generate a sense of pride and desire to do "something" more than is being done now. It is like when we watch commercials with the sad puppy dogs; it is a rhetorical tactic to make the audience feel and then use those feelings to do something. Finally, he speaks to the logical side of human's brains by reminding them that progress takes times. He does not promise some unfeasible timeline to his message or even that he can create some gigantic feat that really cannot be met during his time in office. This is logic rather than propaganda. He states, "All this will not be finished in the first one hundred days. Nor will it be finished in the first one thousand days, nor in the life of this Administration, nor even perhaps in our lifetime on this planet. But let us begin."
Both the theme and the use of rhetoric (as well as some other persuasive tools) come together to craft an argumentative speech during JFK's inaugural address. His message then was audience appropriate, time appropriate, and profession appropriate.
To get to a full copy of the transcript of the speech, please visit: https://www.jfklibrary.org/Research/Research-Aids/Ready-Reference/JFK-Quotations/Inaugural-Address.aspx
John F. Kennedy's speeches are famous for their use of antithesis, and this inaugural speech begins with its use when he juxtaposes the opposing ideas of an end and a beginning to characterize how he foresees his presidency's impact on human rights.
Kennedy quickly recognizes the sacred responsibility of leading a world power in a nuclear age and uses expressions such as "solemn oath" and "hand of God" to characterize how he will lead our historic nation.
Kennedy makes effective use of parallelism and antithesis ("united there is little we cannot do...divided there is little we can do...") to convey his intent to strengthen bonds with U.S allies and to promise support to countries emerging from colonial rule to independence.
Kennedy tenders a conciliatory note to adversaries, offering a "request" that they work together for peace in an age when the destruction of all of humankind has become possible.
Kennedy concedes the limits of his presidency, but urges his listeners, "let us begin."
The President also invites every American to consider what they can do for the country and every citizen of the world to consider what they can do for mankind.
The tone of JFK's speech is established through diction that bespeaks humility and inclusiveness.