Oral communication—using speech to communicate—is essential in both business and interpersonal contexts. A person who wants to succeed in the business world needs to know how to present his or her ideas in a clear, succinct way. It is essential for a person to understand the needs and perspectives of his or her audience as well (see the link below). A person has to know how to communicate his or her ideas in a way that will be easily comprehensible to the audience.
In addition, oral communication is essential to forming friendships and other types of relationships. A person has to be capable of stating his or her ideas in a way that the other person will understand and take in. Part of oral communication is using words and concepts that the other person or people will understand and choosing when to present these ideas, picking a time when the audience is receptive.
https://collegepuzzle.stanford.edu/oral-communication-skills-are-important-for-students/
Oral communication is perhaps one of the most essential skills to master because of its applicability to most academic and professional fields. In fact, employers often rank communication skills as the number one quality they search for in potential candidates.
It is important to consider the setting of oral communication, whether it takes place one-on-one or among a group. These settings have some similarities as well as some differences in terms of the skills necessary to convey one's thoughts and ideas in a meaningful way. For example, in a job interview, employers are more impressed by candidates who respond in extended sentences rather than just "yes" or "no" answers. In a group setting, pitch and volume are key characteristics of oral communication.
Furthermore, non-verbal communication can be just as important as oral communication. Good eye contact, excellent posture, and active listening cues are a few non-verbal communication skills that reinforce oral communication. Fortunately, both oral and non-verbal communication skills can be greatly improved over time with more experience.
Many academic programs from grade school through college deem oral communication so vital that they are including standards for this in their education. The hope is that students will enter the workforce and society with these crucial skills. This article details the history of our nation's emphasis on oral communication skills as well as key competencies college students should attain.
https://www.dol.gov/odep/topics/youth/softskills/Communication.pdf
https://www.in.gov/che/files/NCA-Speaking_and_Listening_Competencies_for_College_Students.pdf
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