Define marketing and sales and explain how they are different from one another. How are they dependent upon one another?

Marketing consists of tactics that are used to communicate to potential customers and draw their attention to a company. It generally consists of a variety of persuasive strategies that are aimed at presenting the positive aspects of a business in hopes of earning clients and, eventually, making sales. A few of the most well-known marketing strategies include social media promotions, advertisements, mailings, etc. Widely speaking, it is the first step in the process.
Sales, on the other hand, generally occur after the marketing stage. Once a customer has shown interest, then the sales process begins in an effort to “land the deal.” Often, this takes place through small meetings, direct phone calls, or emails. While marketing appeals to the masses, selling appeals on a more personal level.
Clearly, marketing and sales are interconnected. Successful businesses require both a strong marketing team and a strong sales team. It is the responsibility of marketing to bring awareness of the company to wide audience. It is then the responsibility of the sales team to communicate with individuals and execute a sale, contract, or deal. Ideally, marketing and sales teams will effectively communicate with each other, and develop a comprehensive plan that will gain customers for the company.