Write an article on Paula Scher the graphic designer.

Here are some aspects to consider when writing an article on Paula Scher.
Paula Scher started her career as a graphic designer by working on album covers. She produced some iconic classics, such as Boston's first album in 1976. This certainly pushed her to explore pop culture and to use fonts and typography in an illustrative manner.
Her career took a turn when she became the principal at Pentagram in 1991, a very important design agency.
She is an incredibly versatile artist, and her work ranges from pop culture to environmental design to working with brands such as Microsoft. She is sometimes defined as "postmodern," but it is impossible to define her beyond that, as her production is varied. She refuses boundaries and celebrates creativity, whether she is working for a multinational corporation or a museum.
For Scher, the creative process is unclear. It is something ineffable, and it varies every single day; one cannot really be sure that it's going to work and if it works, to what standard it will. As stated in an interview:

How do you know [the creative process is] going to work? You don’t. That’s why some work is better than others. I remember a book jacket director in the ‘80s who said my work for him wasn’t up to my normal level, and I said, "Well, some days I’m just not as talented as other days."

As a contemporary graphic designer, Paula has an interesting view on technology and on the fast-paced world we live in. She stresses the importance of boredom, which now often has no place in our lives, as we are constantly bombarded by stimuli. This, in turn, can cause a disruption or decrease in creativity.

iPhones and other forms of digital media [are] disrupting boredom, because people can occupy themselves all the time. You don’t have any more downtime—you go on your iPhone, look at email, or you’re playing video games.
The fact of the matter is, that eats up really good creative time. I realize that when I’m sitting in a taxicab in traffic, or on my way to the airport, or waiting to get on a plane, or trapped in some other boring situation, that’s when I get the best ideas, because I’ve got nothing else interfering with it.
http://paulastribute.weebly.com/1974-1983-cbsatlantic-records.html

https://www.pentagram.com/about/paula-scher