Whether an application is "positive" is to some extent relative, but there are certainly many practical applications of Jung's theory of a "collective unconscious." Essentially, Jung argued that people, despite their obvious diversity, had a set of assumptions and concepts that were collective, or universal. He called these "archetypes" and used the relationship between mother and child as an example, arguing that the nurturing role of a mother was something that all humans seemed to accept. Today, we tend to think that many such "archetypes" are in fact culturally-specific, that the role of mothers is different in some societies than in others. Still, there are many everyday applications for this concept. For example, advertising plays on what are perceived to be commonly-held ideas about family, motherhood, fatherhood, success, and other concepts. Ironically, advertising also contributes to the formation of these commonly-held concepts, which calls the idea of an a priori "collective unconscious," the product of human evolution into doubt. Jung's theory of archetypes led him to identify two human types, the extrovert and the introvert, that are still used on a variety of personality tests, most famously the Myers-Briggs test, that most people have taken in the workplace or at school. These are valuable to managers and educators, not to mention the enormous online dating industry. Jung's idea of a collective unconscious has also informed modern theories of learning styles, closely related to personality traits, that still inform educational practices.
https://books.google.com/books?id=hmXfBQAAQBAJ&printsec=frontcover&dq=Collective+unconscious&hl=en&sa=X&ved=0ahUKEwiz4LDU6LbiAhXxlOAKHecfCcgQ6AEIKjAA
https://www.simplypsychology.org/carl-jung.html
Positive applications of Carl Jung's theory of the "collective unconscious" can be found in daily life. For example, Jung's idea of the archetype can be used by managers to build a more effective workforce.
The MBTI (Myers-Briggs Type Indicator) assessment was developed by the psychologist Isabel Myers from Jung's 1921 publication, Psychological Types. It helps organizations in many important ways:
The MBTI helps managers determine the personality types of employees. This can help them understand how individual employees process information and why they respond to various stimuli differently. This knowledge can help managers assemble the best teams for various projects and also aid in communication efforts between teams.
The MBTI also helps managers determine the best way to motivate each employee. For example, an extroverted employee may be motivated by far different factors than an introverted employee who prefers to work with minimal feedback.
The MBTI can also aid leadership development in organizations by helping employees (through reflection and an understanding of their personalities) become better leaders.
Jung's theory of individuation can also help many individuals process the experience of aging. You are probably familiar with the meaning of the term "midlife crisis." The idea of a midlife crisis was popularized by psychologists such as Freud and Jung. Jung proposed that the latter half of life is focused on the search for meaning, rather than the accumulation of material accomplishments. He also suggested that an individual who is in the midst of such a crisis is struggling to reconcile the conscious and the collective unconscious. Essentially, the individual must learn to harmonize his true self with the archetypes of the collective unconscious in order to be happy. Happiness to Jung was all about balance.
Jung's theory of the collective unconscious and archetypes can also be used to promote self-healing for sexual abuse victims. In the book The Use of Art in Counselling Child and Adult Survivors of Sexual Abuse, the author discusses how art can be used as a means to help adult victims. I discuss a little more about this in my answer here. In the book I just mentioned, however, the author also discusses the limitations or challenges of interpreting the symbols in the art of young sexual abuse victims.
https://www.forbes.com/sites/elenabajic/2015/09/28/how-the-mbti-can-help-you-build-a-stronger-company/
https://www.managementtoday.co.uk/why-jung-matters/article/1071184
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