Snowball is depicted as a champion of the people and draws blueprints to build a windmill, which will dramatically improve the standard of living on the farm. Snowball is able to garner tremendous support for his windmill plan but is forced to flee the farm after Napoleon sends his nine ferocious dogs after Snowball.
Once Napoleon usurps power, he begins to tyrannize the other animals. With the help of Squealer, Napoleon uses Snowball as a scapegoat; he blames Snowball for every mistake and the repercussions of every disastrous political decision. Napoleon also steals Snowball's blueprints for the windmill and uses this idea to garner support from the other animals. Napoleon and Squealer also alter history by spreading lies that depict Snowball as a malevolent spy and sworn enemy of Animal Farm.
Overall, Napoleon steals Snowball's idea for the windmill, uses him as a scapegoat, and focuses all the negative energy on the farm towards Snowball. In doing so, Napoleon solidifies his reign and is able to act like an unscrupulous tyrant.
As the pigs begin to take control of the farm, Napoleon and Snowball have a bit of a power struggle over who will be leader of all the animals. Snowball seems to have ideas that will benefit all animals on the farm, while Napoleon only wants to implement ideas that will benefit the pigs. When it seems that the animals are going to vote in favor of Snowball's idea for a windmill, Napoleon has the dogs he raised run Snowball off the farm.
From that point on, Napoleon and Squealer use Snowball as a scapegoat for all their problems, claiming that he was secretly working against the animals to ruin the farm. Because Snowball is no longer there to speak for himself, whenever anything goes wrong or the pigs secretly do something selfish, they blame it on Snowball.
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