The practice of price discrimination is to charge different prices for the same good or service; the reasons for this price change can vary based on who is buying the product or service or on certain circumstances such as how or when the product or service is sold.
Depending on the specific circumstances, price discrimination can benefit consumers. In other situations, however, it does not. Take, for example, a discount offered to students on a train. This specific group gets the benefit of a lower price and will receive the same service as others who are paying full price. In this example, students benefit and gain a consumer surplus from the discount. Price discrimination is not always fair, however, and who receives the lower price and consumer surplus could be based on factors race, gender, political affiliation, and so on.
Price discrimination can also have disadvantages for consumers. Take, for example, an airline that charges different prices based on when someone buys a ticket. A consumer might see a low price for a ticket one day and decide not to buy it only to check the next day to see that the exact same ticket has gone up in price. The airline has used price discrimination here, because they changed the price for an identical service based on when a consumer buys the product. Having to pay a higher price for the same service is obviously a disadvantage for the consumer.
Sometimes it is not clear whether price discrimination benefits consumers or not and may depend on the specific thoughts and opinions of the individual. For example, take a highway that charges a higher toll during rush hour compared to the rest of the day. Drivers must pay a higher price for the same service (use of the highway). However, this is done with the intention of relieving congestion on the highway during the busiest time of day. Some drivers might feel that the toll is good because it reduces traffic, while others might not like having to pay a higher fee to use the highway.
Generally speaking, price discrimination is used by producers to benefit themselves more so than consumers. Sometimes consumers can benefit, but other times they do not; it also may depend on how the individual thinks about the different price.
https://academicarchive.snhu.edu/bitstream/handle/10474/2412/snhu_00169.pdf?sequence=1
Allows an unprofitable business to avoid going bankrupt. In some cases, it may be possible that there is no one price that would enable a firm to make normal profits. (i.e. average costs would always be higher than demand curve) However, price discrimination may enable the firm to turn a loss into a small profit. This means that a business activity can keep going, rather than closing down. This is obviously beneficial for consumers because it increases their choice of goods and services. An example might be train services. Without price discrimination (off-peak, peak) train companies would make a bigger loss and may be discontinued.
Some groups benefit from cheaper prices. Price discrimination means that firms have an incentive to cut prices for groups of consumers who are sensitive to prices (elastic demand). For example, firms often offer a 10% reduction to students. Students typically have lower income so their demand is more elastic. This means they benefit from lower prices. These groups are often poorer than the average consumer. The downside is that some consumers will face higher prices.
Avoid Congestion. Price discrimination is one way to manage demand. If there were no price discrimination rush hour trains would be more overcrowded. Price discrimination gives an incentive for some people to go later in the day. This means that those who have to travel at rush hour benefit from less congestion.
Investment. Price discrimination helps a firm to become more profitable. This may enable the firm to invest in increased capacity. For example, an airline which maximizes profits from price discrimination can invest in updating its aircraft to the latest technology.
Price discrimination means the selling one product in different price on different customer in different region. This way used by consumers to maximize his profit. Through this way he can sell same product on different class peoples. Some peoples can afford high price where some cannot afford that price. So consumer sell out his product by decreasing the price. There also came the weather effect which can decrease the demand of product so to maintain demand constant the consumer decrease the price. If there is shortage of some product which is basic need of every one in that region then the consumer increase the price to get maximum product. In any way if consumer increase or decrease the price it just for the maximum profit.
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