A mission statement, simply put, defines a company or organization's purpose. It tells the world why it exists.
For this purpose, it is essential that the mission statement expresses a clear intent. The words contained in the statement should be forceful and straightforward. It should not be couched in ambiguity and should not reflect what is generally seen as cliched or an adherence to buzzwords or fashionable language used to impress. This means that it should be constructed to specifically relate to a business or field and should clarify its strategy.
An effective mission statement should be able to answer the following questions:
What do we do? How do we do it? Whom do we do it for? What value do we bring?
If one's mission statement effectively answers these questions, it will provide an excellent base from which the company or organization can work from. The mission statement then becomes the anchor for its operations. Every aspect of its existence, including its vision, is, therefore, structured around it.
Furthermore, a good mission statement provides all those related to the company or organization be it employees, management, service providers, clients, and others, a clear and concise idea of its existence and purpose. Such clarity inspires confidence.
Below are some examples of mission statements which might inspire you:
Smithsonian: The increase and diffusion of knowledge.
Monterey Bay Aquarium: To inspire conservation of the oceans.
Nike: To bring inspiration and innovation to every athlete in the world.
Starbucks: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
Amazon: To be the most customer-centric company in the world, where people can find and discover anything they want to buy online.
Intel: Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live.
Ebay: Provide a global trading platform where practically anyone can trade practically anything.
Amnesty International: To undertake research and action focused on preventing and ending grave abuses of these rights.
Sunday, August 18, 2013
What is presented as a good Mission Statement, explanation about the mission Statement, 2 goals about it, follow by an explanation and what is the objective? What is presented as good, well thought out mission statement and what are 2 goals/objectives of it?
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